Brand Stories!

Schneiders!

I think this is a great example of a "Rags to Riches" brand story. The following is the "about us" section on the Schneiders website.



Who we are

Schneider Foods of Kitchener, Ontario, is one of Canada's largest producers of premium quality food products. The business was founded in 1890 by J.M. Schneider who began making pork sausage in his home and, for over a century, the name "Schneiders" has been synonymous with reputation, tradition, and quality products.

Schneiders is the name you can trust for delicious, superior quality meats and food products. Our wide range of products include everything from premium meats, slow roasted the old fashioned way, to ultra-convenient lunch kits and restaurant-quality, ready-to-serve meals for busy families.

Schneiders products are used in family recipes that have been handed down from generation to generation. They are central ingredients in breakfast, lunch and dinner. They are enjoyed daily and served with pride.

People trust Schneiders because they know we have remained true to the values J.M. Schneider established over 100 years ago. J.M. wouldn’t make or sell anything he wouldn’t be proud to serve to his own family. He insisted on using only the finest cuts of meat, trimmed by hand, and natural spices and seasonings. He believed in craftsmanship and followed time-honoured recipes using traditional methods.

Through the generations we’ve upheld these values. While the choice of Schneiders products has expanded, we take the same approach, maintain the same high standards and put the same care into everything we make, every day.

Our promise is that you can taste the difference quality makes.




I tried very hard to look for Schneiders commercials on the internet but was unsuccessful. One that aired last year I remember was showing how the women who worked in the factory originally got their jobs when the men went off to war, but they kept it after. They showed that moms trust Schneiders Hams then, and now. Something that J.M Schneider started along time ago in his kitchen transformed into a huge successful Canadian company!