Brand Characters! M&M's!

M&M's have been around since 1941 and are seen as an "American" classic treat. The two main characters seen along the way are "Red" and "Yellow". These are just simply two M&M's that have the attributes of people. They can walk and talk and are a huge part of the M&M brand.

The first characters were revealed in 1954. The M&M website is beautifully crafted, and has a detailed time-line history of all the great things they have accomplished throughout the years. 1954 was a massive year for them, creating the peanut M&M, revealing their slogan "melts in your mouth and not in your hands" and of course the introduction of their characters. 1950 was the first year to have an 'M' on each candy, and to have the characters and brand develop by 1954 and keep going is great.


"Red" and "Yellow"

These two characters are the main ones for the M&M brand. They are featured in commercials, and in magazine ads for M&Ms and more recent products like M&M brand ice cream, and the different varieties of flavours.

The most memorable commercial for me is the christmas television spot where they are debating on whether or not Santa Clause is real. When they see Santa they are shocked "he does exist" but so is Santa replying "they do exist". The ads are fun and memorable. They are perfect for kids today, and are a great reminder to adults that these candies have been around forever and are still good.

These characters have been so well developed over time. On the website they each have their own little facts for each one!

"Red"


"Yellow"



1976- "Orange" This colour was voted in by the public!



1995- "Blue" Millions of people voted to have blue added to the colour mix


1997- "Green" the only female of the M&M character group is introduced!



M&M's have created great brand characters over time, and they each have their own personality. I think this is why they are so loved, they are like individuals! They have used amazing anthropomorphism in taking little round candies and making them into characters loved by generations.